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The world's 50 most Valuable Cosmetics and personal care brands in 2020

2020-07-15 10:48:54

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Brand Finance, a UK Brand assessment agency, publishes its "World's 50 Most Valuable COSMETICS and personal care Brands 2020".L 'Oreal is no. 1, with a brand value of more than $10 billion.Gillette and Nivea were second and third.The two Chinese brands on the list are still Baicaijing and Naturel.

Rank brand brand value/annual growth rate by group

1. L'Oreal $11.747 billion /+13.1% L'Oreal

2. Gillette $8.479 billion /+4.1% P & G

3. Nivea $7.391 billion /+7.9% Beiersdorf Group, Germany

4. Estee Lauder $6.290 billion /+27.0% Estee Lauder

5. Clinique $6.216 billion /+15.4% Estee Lauder

6. Guerlain $5.688 billion /+12.2% LVMH

7. Shiseido $5.680 billion /+8.3% Shiseido

8. Pantene $5.575 billion /+10.2% P & G

9. Dove $4.977 billion /+11.0% Unilever

10. Garnier $4.664 billion /+6.2% L 'Oreal


11. M.A.C. Estee Lauder

12. Head & Shoulders P&G

13. Maybelline L 'Oreal

14. Lancome L 'Oreal

15. Clarins French Clarins

16. Johnson's Johnson & Johnson

17. Benefit LVMH

18. Procter & Gamble P & G

19. PECHOIN Pechoin

20. Olay P & G


21. SK-II P & G

22. Rexona Unilever

23. Axe/Lynx/Ego Unilever

24. Schwarzkopf Henkel

25. Elseve/Elvive L 'Oreal

26. Neutrogena Johnson & Johnson

27. L'OCCITANE L'Occitane

28. Old Spice P & G

29. Yves Rocher Yves Rocher

30. Natura Brazil Natura


31. Lux Unilever

32. Sunsilk Unilever

33. Biore, Kao Group of Japan

34. KOSE KOSE, Japan

35. Palmolive, Colgate-Palmolive

36. Sulwhasoo AmorePacific

37. Rejoice P & G

38. Avon Natura Brazil

39. CLEAR Unilever

40. Innisfree AmorePacific


41. Pola Pola

42. Bobbi Brown, Estee Lauder

43. CHANDO Gamma Blue

44. COTY Coty

45. SOFINA Kao Group of Japan

46. TRESemme Unilever

47. Revlon Revlon

48. Oriflame Oriflame

49. La Roche Posay L 'Oreal

50. Make Up For Ever LVMH


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